CTV Uses SMART Board Interactive Whiteboard for Live Election Analysis
News team to use the 84” (210-cm) touch-sensitive screen to show interactive graphs, tables and data
Calgary, AB – June 25, 2004 – SMART Technologies Inc. announces the installation of an In-Wall Rear Projection SMART Board™ 1910 interactive whiteboard at CTV’s studio in Toronto for use in the live election analysis broadcast nationwide on the evening of June 28. Sandie Rinaldo from the CTV news team and Darrell Bricker, president, public affairs, of marketing research firm IPSOS-Reid, simply touch the large interactive screen to bring up graphs, tables and other data to exemplify such subjects as popular votes and vote shifts in Canada’s federal election.
Early in 2004, CTV began searching for a large interactive display that could be used to add dynamic visual appeal to its analysis of the federal election results. It identified the 84” (210-cm) In-Wall Rear Projection SMART Board 1910 interactive whiteboard as ideal because of its size and ease of use. In addition to using this SMART product to cover the election, CTV has used SMART Board interactive whiteboards for analysis during the war in Iraq, and TSN has used them for analyzing a variety of sporting events.
“The SMART Board interactive whiteboard lets us take complex data and explain it easily, piece by piece, by simply touching the screen to bring up desired information and highlighting various elements using digital ink,” says Tom Haberstroh, vice president, news, at CTV. “It is easy to get our anchors quickly up the learning curve with the intuitive touch control provided by the interactive whiteboard.”
“CTV is leading the way in its use of technology to create an engaging experience for its viewers,” says Nancy Knowlton, SMART’s president and co-CEO. “Its use of the SMART Board interactive whiteboard is yet another example of the channel’s innovative application of technology and the suitability of SMART products for this high-profile, demanding environment.”
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For more information, please contact:
Public Relations
SMART Technologies Inc.
300, 1207 - 11th Avenue SW
Calgary, AB CANADA T3C 0M5
Phone +1.403.802.3337 Fax +1.403.228.2500
pr@smarttech.com
Please note that SMART is written in all capital letters.